Search Engines
Search Engines
When designing your site, there are a few simple points to remember which will greatly
improve the chance of your site ranking well in Search Engines:

1. You should include around 10 words within the Title Metatags in each page
    and around 25 words within the Description Metatags. Your Web Design program
    should include help information on how to create the Title and Description Metatags
    in each page. These words should include the main keywords/phrases that you
    wish your site to be found under. Keyword Metatags in pages are no longer
    relevant in determining ranking in the majority of Search Engines.

2. Search Engines also read visible text on a page when adding sites to their database.
    Thus, it is important to include at least 20 words of text on each page for the best
    results. Again, try to include keywords/phrases that you wish your site to be found
    under. Note - Search Engines cannot read text which is in the form of images.

3. Search Engine ranking is also determined by the number and quality/page rank of
    websites linking to your site. If sites which have a high ranking have a link to your site,
    this will boost your site's overall ranking in search results more, compared to the same
    number of lower ranking sites linking to your site.

4. Most Search Engines also use Link Analysis. That is they will also read the text
   of links to your site to determine where your site should appear in search results.
   For example if a large number of sites have a link to your site using the phrase
   "property for sale" in the link, it is possible for your site to appear in search results
   when people enter keywords into a Search Engine which include the same phrase
   even if your site does not include that phrase.

Google provides a very useful free toolbar which enables you to see the Page Ranking
of each page in your site and other sites in the Google database. Pages are ranked from
0 to 10 out of 10. Page Rank is basically how important a site is seen to be in the Google
database. The higher pages are ranked, the higher those pages will tend to be in the
search results in Google + all the sites which take their results from the Google
database. Page Rank is determined by the number and Page Rank of quality websites
which are linking to your site.
For more information or to download the Google Toolbar 
click here


Free Search Engine Submission
Links to the submission pages of the main Free Search Engines are provided below.
The Google database also provides the Search Results for the Web Pages section in
Yahoo, AOL, Earthlink, Netscape and many others.

Alltheweb

Altavista

Google

Northern Light


Directories

The Open Directory Project  It is usually best to start by choosing the Region and then
                                      finding the correct category for your site from this point.
                                      This is the largest human edited directory on the Net, and
                                      also serves as the database for numerous Search Engines.

Yahoo  ( Directory section )


PPC Search Engines
Pay per click type Search Engines are also very important in bringing extra traffic to
your site. Overture is the largest PPC Search Engine delivering over 1 billion targeted
leads to websites each year. You can specify which country you wish to market in,
the keywords/keyword phrases that your search results will appear under, and the
exact Title and Description of your site in search results.

Sites listed in Overture also appear in MSN, Yahoo, Altavista, Lycos and Infospace.

FindWhat, which provides results to many other smaller search engines is also very
worthwhile to join.

Both Overture and FindWhat are free to join.
You pay only for actual visitors when people click on your site in Search Results.
You can choose to pay as low as 5 cents per visitor in FindWhat.
Overture is currently paying a bonus of up to $10 and FindWhat is paying a
bonus of $5 to new advertisers who join through the links below.
Drive targeted traffic with FindWhat.com
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